Jenny Jenkins is a dynamic Global Brand Ambassador, relationship builder, and marketing strategist with 30+ years of experience spanning hotels, hospitality, associations, business development, and marketing.

As Global Brand Ambassador for both the Health & Voluntary Benefits Association and National Integrative Health, Jenny helps organizations grow through visibility, engagement, sponsor relationships, event promotion, strategic communications, and meaningful partnerships. She supports HVBA’s mission of connecting brokers, carriers, solution providers, and benefits professionals while also helping expand awareness around NIH’s innovative pharmacy cost-containment, data-driven strategies, and employer-focused solutions.

Jenny has also played an important role in supporting the development and growth of professional certification programs, including the Certified Voluntary Benefits Specialist® (CVBS) program. Today, the CVBS has become recognized as a gold standard for education in the health and voluntary benefits space, helping professionals strengthen their knowledge, credibility, and value in a rapidly evolving industry.

Jenny’s strengths include storytelling, social media strategy, partnership development, sponsor support, event marketing, education promotion, and community building. She is known for bringing energy, creativity, authenticity, and a results-driven mindset to every initiative. At her core, Jenny is a connector, storyteller, and advocate who believes the right relationships, the right message, and the right room can create powerful outcomes.