Traci McGinnis, MS-HIA, is a healthcare data executive, industry voice, and advocate for data transparency, with more than a decade of experience translating complex healthcare data into measurable outcomes for plan sponsors, brokers, and benefits professionals. She currently serves as Chief Data Officer of National Integrative Health (NIH), where she leads the data, analytics, and reporting functions that power the company's fiduciary pharmacy purchasing program.
In addition to her role at NIH, Traci is the Founder of Datavoce Consulting, an independent healthcare data and analytics advisory practice. Through Datavoce, she partners with self-insured employers, benefits consultants, and healthcare technology companies to bring clarity to complex claims environments, build data strategies that hold up to fiduciary scrutiny, and turn underused analytics investments into measurable cost and outcome improvements.
Traci joined NIH from Benefitfocus, where she served as Vice President of Health Informatics and led the analytics product business — driving data strategy across medical and pharmacy claim data, care navigation, digital health, and decision support. Across her career, she has held leadership roles spanning client success, professional services, HCM management, and data analytics, giving her a full-spectrum view of how healthcare data moves through the benefits ecosystem and where it gets lost along the way.
Traci earned her Master of Science in Health Informatics and Analytics from Tufts University School of Medicine, with coursework spanning healthcare data privacy and security, digital health products, healthcare business strategy, data wrangling and visualization, artificial intelligence and big data, and health research and design.
A nationally recognized voice on healthcare price transparency, Traci serves as Chair of the Self-Insurance Institute of America's (SIIA) Price Transparency Committee — a role she stepped into in 2026 after two years as a committee member. Price transparency has been a defining cause of her career: she has been an advocate for plan sponsors' fiduciary right to access, understand, and act on their own claims and pricing data, and a frequent speaker on the topic at widely recognized industry events.
At the heart of Traci’s work is an unwavering belief that data has a story to tell — and that within those stories lies one of the most important levers the healthcare industry has for making positive change. She believes that surfacing the truth in the data is how plans get better, costs come down, and members get healthier. It is this conviction — that data is at the heart of meaningful change in healthcare — that drives everything she does.
